Cookie statement – Amavi PMU B.V.
1. What are cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us to ensure that the website functions properly, to analyze usage and to better tailor advertisements to your interests.
2. Who is responsible?
Amavi PMU B.V., located at Voltstraat 17-19, 2441 LS Nieuwveen (Netherlands), is responsible for placing and reading cookies on the website www.amavi-pmu.com. We respect your privacy and treat data according to our standards privacy statement.
3. Types of cookies
3.1 Functional cookies (necessary)
These cookies are essential for the proper functioning of the website. They are always posted and do not require permission. Examples of this are cookies that enable login, shopping carts and language settings.
3.2 Analytical cookies
We use analytical cookies to measure the use of our website to improve quality and performance. For this purpose, we use Google Analytics 4, for example. The data is anonymized as much as possible (IP addresses are masked).
3.3 Marketing cookies
With your permission, we use marketing cookies to show relevant advertisements and measure the effectiveness of our campaigns. These cookies may come from third parties, such as Google and Meta (Facebook/Instagram). In this context, personal data (such as a hashed email address or IP address) can be processed.
Google Ads & Customer Match
We use Google Ads Customer Match to show personalized advertisements. Your data (such as email address or telephone number), after encryption with SHA-256, can be passed on to Google to create target groups. The processing only takes place with your consent. More information: https://policies.google.com/privacy.
Meta (Facebook and Instagram)
We use Meta (Facebook/Instagram) to show advertisements that match your interests. Meta can combine your usage data with its own data to show personalized advertisements. More information: https://www.facebook.com/privacy/policy.
4. Overview of cookies
Below you will find an indicative overview of the most commonly used cookies (adjust this according to your own cookie tool):
| Cookie name | Provider | Goal | Retention period | Type |
|---|---|---|---|---|
| _shopify_s | Shopify | Functional – shopping cart and session management | Session | Necessary |
| _ga | Google Analytics | Analytical – visitor statistics | 24 months | Analytical |
| _gcl_au | Google Ads | Marketing – conversion measurement | 90 days | Marketing |
| _fbp | Meta | Marketing – advertising personalization | 90 days | Marketing |
5. Consent and Management
On your first visit to our website we show a cookie banner in which you can set your preferences. You can withdraw or change your consent at any time via cookie settings at the bottom of our website. Functional cookies are always placed because they are necessary for the proper functioning of the site.
6. Retention periods
Each cookie has its own retention period, depending on the type. Some cookies are deleted after the session, others are retained for several months or years.
7. Third-party cookies
Some cookies are placed by third parties (such as Google or Meta) when you use their services via our website. We do not have complete control over what they do with this data. Therefore, please read their privacy statements for more information.
8. How can you delete or block cookies?
You can delete or block cookies via your browser settings. More information:
9. Changes
We may adjust this cookie statement from time to time, for example in the event of changes in legislation or our cookie use. Please check this page regularly for the most recent version.
Amavi PMU B.V. – Protection of personal data according to the General Data Protection Regulation (GDPR).